---
title: Selected Work
description: revops-lab
---

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[CRM Strategy & Optimisation](https://www.revops-lab.com/crm-strategy)

[Revenue Systems & Technology](https://www.revops-lab.com/revenue-systems-tech)

[Revenue Reporting & Forecasting](https://www.revops-lab.com/revenue-reporting-forecasting)

[Sales Enablement](https://www.revops-lab.com/sales-enablement)

[AI for Revenue Operations](https://www.revops-lab.com/ai-for-revenue-operations)

[RevOps "As-a-service"](https://www.revops-lab.com/revenue-service)

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# Selected Work

Revenue infrastructure and commercial optimisation delivered across the RevOpsLab and rev.space ecosystem.

≈

**Our work spans CRM architecture, revenue systems alignment, forecasting discipline, sales enablement and applied AI.**

**Below are representative engagements across fintech, hospitality technology and growth-stage SaaS environments.**

 fintech

## Revenue Infrastructure & Forecast Discipline

### Challenge

A scaling fintech organisation required greater forecasting confidence and structured pipeline governance to support board-level reporting and investor scrutiny.

### Work Delivered

- Re-architected CRM pipeline and lifecycle structure
- Implemented enforceable stage exit criteria
- Designed revenue dashboards and structured forecast model
- Embedded qualification standards across sales teams
- Integrated AI-supported deal intelligence within CRM

## Outcome

 Improved forecast accuracy and reporting clarity

 Strengthened board-level confidence in revenue visibility

 Reduced manual reconciliation across reporting cycles

 Increased pipeline discipline across enterprise deals

 Hospitality Technology

## Commercial Function Restructure

### Challenge

A hospitality SaaS provider faced inconsistent sales performance, unclear qualification standards and limited cross-team visibility during rapid growth.

### Work Delivered

- Redesigned sales and customer success team structure
- Reconfigured CRM architecture and reporting logic
- Implemented structured qualification framework
- Introduced performance-aligned commission model

## Outcome

 Increased average sales fee from 0.8% to 1.2%

 Improved proactive enterprise selling behaviour

 Strengthened pipeline governance and forecasting visibility

 Growth-Stage SaaS

## CRM Migration & Revenue Systems Design

### Challenge

Fragmented data, manual reporting processes and inconsistent lifecycle tracking limited scalability.

### Work Delivered

- Managed CRM migration and structured data re-architecture
- Designed automation workflows and cross-platform integrations
- Implemented structured funnel and conversion reporting
- Delivered sales process alignment and onboarding frameworks

## Outcome

 Improved CRM adoption across teams

 Reduced reporting overhead


 Enabled proactive revenue targeting

 Created scalable infrastructure to support growth

 Enterprise Hospitality & Leisure

## Revenue Performance Optimisation

### Challenge

Operational complexity and multi-stakeholder enterprise selling required clearer sales structure and performance visibility.

### Work Delivered

- Reorganised sales territories and team structure
- Implemented structured pipeline governance
- Designed performance dashboards and forecasting framework
- Delivered onboarding and enablement aligned to CRM standards

## Outcome

 Improved team productivity

 Increased enterprise deal discipline


 Strengthened leadership visibility across revenue performance

## Client Feedback

### “RevOpsLab brought clarity and discipline to our revenue systems. Forecasting confidence improved materially within one quarter.”

 — Fintech Leadership Team

### “The CRM redesign and sales structure alignment gave our team a framework we could scale with.”

 — CEO, Hospitality Technology Company

### “The combination of strategic insight and practical implementation made a measurable difference to how we operate.”

 — Growth-Stage SaaS Founder

## Built for Complex Revenue Environments

**Our engagements consistently focus on:**

- CRM architecture and optimisation
- Revenue systems alignment
- Forecasting and reporting discipline
- Sales process and qualification frameworks
- Enterprise and account-based enablement
- Applied AI within revenue workflows

Each project is designed to strengthen the infrastructure behind revenue performance, not just surface-level metrics.

≈

## Ready to Strengthen Your Revenue Infrastructure?

If your organisation requires greater clarity, discipline or scalability across its revenue systems, we should talk.

[Book a Discovery Call](https://www.revops-lab.com/contact)

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- <https://www.linkedin.com/company/rev-space/>

 Services

- [CRM Strategy & Optimisation](https://www.revops-lab.com/crm-strategy)
- [Revenue Systems & Technology](https://www.revops-lab.com/revenue-systems-tech)
- [Revenue Reporting & Forecasting](https://www.revops-lab.com/revenue-reporting-forecasting)
- [Sales Enablement](https://www.revops-lab.com/sales-enablement)
- [AI for Revenue Operations](https://www.revops-lab.com/ai-for-revenue-operations)
- [RevOps "As-a-service"](https://www.revops-lab.com/revenue-service)

 Company

- [About](https://www.revops-lab.com/about)
- [Blog](https://www.revops-lab.com/blog)
- [Contact](https://www.revops-lab.com/contact)
- [rev.space](https://rev.space/)

- <https://www.linkedin.com/company/rev-space/>

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